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About TBC

Whether you’re just starting out or you’re at “the pointy end of the spear,” whether you’re trying to lose weight or you’re at the top of your game, whether you’re trying to make sense of your last failure or to attain that last percentage of improvement; no matter where you are on your journey, Coach Adam Zucco has been there. “I know what it’s like to not be able to swim the entire swim. I also know what it’s like to win races.”

During his own journey as an athlete, Coach Adam learned a lot about himself and about the type of coach he didn’t want to be. When he finally found the right coach, it was someone “who made me feel important.” As a coached athlete, he says, “I want to know I’m a priority.” With TBC, it’s the athletes – at every level – that are the priority.

Whether it’s coaching a 55-year-old mom through her first century ride or giving an elite athlete the edge needed to earn an Olympic slot, each individual is important. What TBC looks for in their athletes is neither results nor ability, but passion and drive.

Any coach worth his or her salt knows the science behind improving performance and has the tools to get you through training. They’re all outlined in Coach Joel Friel’s The Triathlete’s Training Bible. Where TBC Coaching differentiates itself is in using these tools to meet you wherever you are in your journey. TBC Coaches are highly skilled in helping you discover your motivation, tweaking your mental and nutritional strategies and getting you to your next goal, whatever it may be.

TBC was born out of Coach Adam’s passion for multisport, drive for improvement and compassion for other athletes. In 2002, he started working with Friel and in 2006, they joined forces to create TBC.

Since then, TBC has expanded to include an arsenal of phenomenal coaches, including ones with orthopedic, biomechanical and engineering backgrounds, as well as a variety of coaching levels to meet athletes’ needs. Adam explains, “When people hire me as a coach, they don’t just get me; I have a pool of great coaches behind me.”

TBC has helped many athletes reach their goals. The question is, with TBC’s expert coaching, what can you achieve?


  • Having a coach takes the guesswork out of the process as I rely on Scott’s experience and knowledge to help me achieve my goals. Together we have exceeded all of my season goals and achieved numerous PRs throughout this season. I attribute that in large part to trusting Scott’s training plan and his objective confidence in my success.” "I think I can, but if my coach says I can then...I know I can

    Oscar Im
  • The bottom line is that I would not be anywhere near the level I currently am in triathlon without a coach. Lindsay takes all of the guesswork out of training. She takes all of the boredom and monotony out of training. She knows what races I have on my calendar and what it will take for me to ready to toe the line and do my best. I can't begin to imagine how I would do this without the knowledge and expertise of a personal coach. I do the training she gives me and know that I will be prepared. There is no guesswork involved, in terms of am I doing enough, too much, etc. My coach monitors my progress, knows where my fitness levels are, and tailors my workouts perfectly and properly. Every workout session is specific, targeted, and purposeful. I could not accomplish that on my own.

    Without a coach, I would not have signed up for my first full ironman distance race this summer. With a coach, I know that I will be ready on race day!!!

    Sarah Arnold
  • I cannot say how much having a coach has helped me. Very soon in my efforts to improve I saw that I was going to get in my own way. Finding Jay has been the single most effective thing I have done to focus my improvement as a triathlete. His planning my training has given me the peace of mind to know that I will improve if I follow his instructions precisely. It takes "me" out of my own development in all the right ways, gives me something to focus on for a given day, and prevents me from sabotaging myself. I have great confidence in Jay's plan, and that confidence allows me to give myself completely to accomplishing the tasks he sets for me. Even on days when I think there is no way I will be able to complete a workout, I think, "If Jay gave me this, then he must be seeing something I don't. I can do it." I think having a good coach has saved me years of trial and error in improving my game as a triathlete. It is the single most valuable thing I have done in trying to get better.

    Hyrum LaTurner
  • Adam Zucco (Training Bible Coaching)has played a large role in my development into a professional athlete. I have been with Adam now for about 8 years, and in that time I have gone from just a young triathlete to one of the top US Male triathletes. Writing a workout program is one thing, but the attention to detail and knowledge that he has put into short-term and long-term development plan has certainly made the difference in my training. And while he already knows a great deal about the science as well as the practical application of training, he is not afraid to seek advice from some of the best minds in the sport. I have been with TrainingBible and Adam for my entire triathlon career, and I plan to continue to use their wisdom to help me have a great 2015 and beyond!

  • Racing bikes is fun. Winning bike races is absolutely the best feeling in the world. I never thought I'd win a bike race. I won two in the first month I started racing on Rob's plan. This year I won an open category masters (30+) state championship. I remember watching the 30+ races wondering how those guys could go so fast. Winning one never even crossed my mind. Rob has made training a lot more fun by adding structure. I'm also WAY more likely to do a brutal or long trainer ride when I know Rob will be looking at the file... he adds a lot of accountability.

    I've had carbon wheels, lightweight bikes, and all of that fun stuff. Now I ride a 22 pound aluminum bike with some of the heaviest, un-aero wheels you can find. People waste a lot of money on fancy stuff. I try to refer as many people as possible to Rob because no single piece of gear has made even 1/100th of the impact on my riding has Rob's coaching. That's the truth. Having a coach and sticking to his/her plan is the best bargain in cycling.

    Matt Haiduk
  • Having a coach takes the excuses and rationalizations out of my training. If I miss a workout, I don't just feel like I'm letting myself down but Scott as well. The most important aspect is that he takes the guesswork out of my training and structures it so I don't have to. I always know I'll be ready for the next race.

    Mike Godfrey
  • Prior to this past year I had always been self-coached from reading, talking with friends, or occasionally buying an on-line plan. I had always thought I would never enjoy following a daily routine developed by someone else. Instead, as the year progressed I grew more and more to look forward to Coach John Reiker's post for my upcoming week. I had been relying on many of the same workouts for many years and it was really enjoyable and helpful to try a new approach. With my varied style of events, it was very positive to have a coach like John keep me focused on my primary goals. He helped me look at and train for the season as a whole, and not burn all my candles too early in the year. Looking back at how he organized my weeks and months, I can see that the knowledge I thought I had simply wasn't enough compared to an expert coach. Having a coach also saved me a lot time thinking about how to train. It also gave me more and more confidence as the year went on. I had a strong feeling I was trained to do my best, no wondering.”

    Bill Blankenship